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What is SEO and what does it include?
Search Engine Optimization (SEO) is the art of optimizing one's site for the search engines. It involves architecing one's site to certain industry guidelines as determined by the search engine companies themselves.
Obviously, web sites that rank well within the search engines are optimized by certain guidelines. The top three are as follows:
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1. A large amount of quality websites linking to yours
In a nutshell, it's very beneficial to have a large number of websites linking to yours. Preferrably, high-quality websites with a page rank of 4 or more. So how do you get these other web sites to link to yours? This is the same struggle that everyone faces. Keep in mind though that the more indound links you can obtain, the better your positioning.
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2. Effective title and meta tags
A well architeched site will employ an effective title and descriptive meta tags. The meta tags consist of the keyword, description, author, publisher, copyright, rating and robot tags. Specifically, the content of these tags should also be repeated throughout the text of the webpages themselves.
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3. Quality site content
Content is King. Websites that have rich, well written content will be welcomed by the search engine crawlers and robots. This page is a good example of this. A lot of websites are simply linkfarms to other websites and lack content themselves.
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What other factors relate to good search engine positioning?
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Descriptive alt tags
When you move your mouse over an image, the text that appears is called an "alt" tag. Make sure you utilize alt tags with descriptive text whenever possible.
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Descriptive image names
Rather than name your images as "image1.jpg" and "image2.jpg," use descriptive names such as "sarasota_web_design.jpg" to target certain keywords used in your meta tags.
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Employ html header tags
Make titles and subtitles on your pages standout to the search engine crawlers by using H1, H2 and H3 header tags. The header tags simply make text appear bigger and bolder when you need it.
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Descriptive page names
Target certain keywords and phrases by using descriptive file names. Examples include "sarasota-web-design.htm" and "sarasota-web-hosting.htm."
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Descriptive domain names
Select a domain name that contains the key words people will likely type to locate your site. As an example, we own web-design-sarasota.com. We are obviously targeting the words "web", "design", and "sarasota" in the domain itself.
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Employ a site map page on your site
Implemeting a site map page is a simple and effective way to ensure that the search engines crawlers will index all pages of your site.
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How much does it cost to optimize my site?
To optimize your website for the search engines, we charge a flat rate of $399 per year. We will ask you to define up to a dozen or so keywords and phrases that you want your site to be found under. We then implement the above SEO guidelines to architect your site around these specific keywords and phrases.
I am interested in having my site optimized for the search engines!
Please complete the form below and a representative from Professional Web Designs will contact you.
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