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The issue of having your site indexed and rank well within the search engines has always been one of confusion for most people. Obviously, web sites that rank well within Google and Yahoo do so for a reason. Specifically, the top three reasons which correlate to good search engine positioning are as follows:
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1. A large amount of quality websites linking to yours
In a nutshell, it's very beneficial to have a large number of websites linking to yours. Preferably, high-quality websites with a page rank of 4 or more. So how do you get these other web sites to link to yours? This is the same struggle that everyone faces. Keep in mind though that the more inbound links you can obtain, the better your positioning.
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2. Effective title and meta tags
A well architected site will employ an effective title and descriptive meta tags. The meta tags consist of the keyword, description, author, publisher, copyright, rating and robot tags. Specifically, the content of these tags should also be repeated throughout the text of the web pages themselves.
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3. Quality site content
Content is King. Websites that have rich, well written content will be welcomed by the search engine crawlers and robots. A lot of websites are simply link farms to other websites and lack content themselves.
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What other factors relate to good search engine positioning?
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Descriptive alt tags
When you move your mouse over an image, the text that appears is called an "alt" tag. Make sure you utilize alt tags with descriptive text whenever possible.
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Descriptive image names
Rather than name your images as "image1.jpg" and "image2.jpg," use descriptive names such as "sarasota_web_design.jpg" to target certain keywords used in your meta tags.
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Employ html header tags
Make titles and subtitles on your pages standout to the search engine crawlers by using H1, H2 and H3 header tags. The header tags simply make text appear bigger and bolder when you need it.
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Descriptive page names
Target certain keywords and phrases by using descriptive file names. Examples include "sarasota-web-design.htm" and "sarasota-web-hosting.htm."
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Descriptive domain names
Select a domain name that contains the key words people will likely type to locate your site. As an example, we own web-design-sarasota.com. We are obviously targeting the words "web", "design", and "sarasota" in the domain itself.
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Employ a site map page on your site
Implementing a site map page is a simple and effective way to ensure that the search engines crawlers will index all pages of your site.
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How much does it cost to optimize my site?
To optimize your website for the search engines, we charge a flat rate of $399 per year. We will ask you to define up to a dozen or so keywords and phrases that you want your site to be found under. We then implement the above SEO guidelines to architect your site around these specific keywords and phrases.
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